Craft Digital
Prepared forXL Specialized Trailers
Proposal

An Enterprise AI Infrastructure Partnership.

A multi-year engagement to design, build, and operate the intelligent infrastructure that will carry XL Specialized Trailers beyond its current $100M platform — and into its next stage of growth.

Prepared by
Craft Digital
Prepared for
Stuart Sleper
XL Specialized Trailers
Engagement
AI Infrastructure Partnership
Classification
Confidential
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02 // Executive Summary

Scaling beyond $100M requires more than additional software. It requires operational leverage.

Discovery across engineering, operations, sales, manufacturing, and leadership surfaced a clear pattern: XL has world-class people and product, held back by the friction of operating on systems designed for a smaller, simpler business.

This document is not a re-statement of the discovery scope. It is the proposed engagement — how Craft Digital and XL will work together, and what it will cost.

03 // The Partnership

One partnership. Build, operate, and advise — together.

We are not proposing a software project with a finish line. We are proposing to become XL's AI Infrastructure Partner — the team that stands up the platform, keeps it compounding, and stays at the table as the business grows.

A note on timeline

We estimate six to nine months to stand up the full platform. Discovery gave us a strong picture of the work — but complex integrations always surface unknowns. We won't promise what we can't yet see; we will commit to the cadence, the transparency, and the outcomes that make the timeline real.

  • 01
    Build
    The infrastructure, integrations, and interfaces defined in the discovery scope — delivered end-to-end.
  • 02
    Operate
    Continuous optimization, governance, and expansion of the platform once it is live.
  • 03
    Advise
    Embedded strategic advisory to leadership on where AI creates the next unit of leverage.

The full workstream inventory — M2M integration, XL Brain, Dealer & Customer Portals, AI Voice Agent, executive intelligence, and the operational surfaces — was documented during discovery and remains the reference scope for this engagement.

04 // Engagement & Investment

One engagement. Two commitments.

The work required to scale XL beyond $100M is a defined scope — not a menu. Below is the full engagement: what it costs to stand it up, and what it costs to keep compounding the return.

Implementation
$650,000
One-time. Delivered over an estimated six to nine months. Payment schedule selectable — see below.
  • — M2M integration & system-of-record hardening
  • — XL Brain (enterprise knowledge layer)
  • — Dealer & Customer Portals
  • — AI Voice Agent
  • — Executive intelligence & operational surfaces
  • — AI governance & security foundation
AI Infrastructure Partnership
$30,000/mo
Begins at kickoff. Continues alongside implementation and every month thereafter.
  • — Continuous optimization of live systems
  • — Expansion into new departments and workflows
  • — Executive alignment & quarterly roadmap
  • — AI governance and system health
  • — Embedded strategic advisory
  • — Training, adoption, and internal capability building

Excludes third-party licensing, cloud infrastructure pass-through, and travel. Scope adjustments accommodated by mutual agreement.

05 // Payment Schedule

Exactly what XL will be invoiced.

Two payment structures are offered. Both cover the same engagement — the $650,000 implementation and the $30,000/month partnership. Choose the cadence that fits XL's cash flow.

25% of implementation at signing, remaining balance spread across six equal monthly tranches. Partnership continues thereafter.

Invoice
Charges
Implementation
Partnership
Total Due
Inv. 01
Signing (25% of implementation) + Month 1 partnership
$162,500
$30,000
$192,500
Inv. 02
Implementation tranche 1 of 6 + Month 2 partnership
$81,250
$30,000
$111,250
Inv. 03
Implementation tranche 2 of 6 + Month 3 partnership
$81,250
$30,000
$111,250
Inv. 04
Implementation tranche 3 of 6 + Month 4 partnership
$81,250
$30,000
$111,250
Inv. 05
Implementation tranche 4 of 6 + Month 5 partnership
$81,250
$30,000
$111,250
Inv. 06
Implementation tranche 5 of 6 + Month 6 partnership
$81,250
$30,000
$111,250
Inv. 07
Implementation tranche 6 of 6 + Month 7 partnership
$81,250
$30,000
$111,250
Inv. 08
Month 8 partnership
—
$30,000
$30,000
Inv. 09
Month 9 partnership
—
$30,000
$30,000
Inv. 10
Month 10 partnership
—
$30,000
$30,000
Inv. 11
Month 11 partnership
—
$30,000
$30,000
Inv. 12
Month 12 partnership
—
$30,000
$30,000
Year One Total
$650,000
$360,000
$1,010,000
At signing
$192,500
$162,500 implementation + $30,000 first month partnership.
Months 2 – 7
$111,250/mo
$81,250 implementation + $30,000 partnership.
Month 8 onward
$30,000/mo
Partnership only. Continuous, no fixed end date.
06 // Next Steps

A short path from decision to work in progress.

The steps below can be completed in a matter of weeks. Kickoff follows executive alignment on scope and the confirmation of Made2Manage access.

  1. 01Finalize commercial structure→
  2. 02Confirm implementation priorities→
  3. 03Validate Made2Manage access→
  4. 04Approve Phase One→
  5. 05Kickoff→
In closing

Craft Digital is not proposing a software project.

We are proposing to become XL Specialized Trailers' long-term AI Infrastructure Partner — helping the company scale from $100M to its next stage of growth.

Craft Digital
Confidential Executive Proposal · Prepared for XL Specialized Trailers
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